We got a big container truck in today. Which can mean only one thing.....

The much anticipated FeelFree Kayaks Lure 11.5 Fishing Kayak has landed at Appomattox River Company! Scott jumped right in the container and the Lures started flying off the truck! We may be the first shop in the country to have them IN STOCK. I recently reviewed the Lure 11.5, giving my first impressions here: Lure First Impressions. Well, the wait is over. If you want them, we got'em. Here are some photos from today as we unloaded the truck and unwrapped a Lime Camo Lure 11.5.

Here I am checking out the the other models FeelFree carries while chillaxing in the super comfy Gravity Seat.

We are always getting new, cool stuff in, but the boys in shipping just keep on rolling. We had to take a few kayaks, already bought, off the truck and wrap them proper for shipping to their new home. Enjoy your new boats!

This is a hot looking kayak.

The standing platform is rock solid stable. Shop the Lure 11.5 here.

Alright, alright, enough with the Lure, you may be thinking. What else do ya have?

The booneDOX t-Bone truck bed extender is here! This thing has been hot news in the local kayak fishing community. After multiple requests, we got a good stock in. Check it out!

Whitewater kayaker? Don't worry. We got some cool new stuff in for you too!

The new Adventure Technology Paddles. We have the Hercules, Samurai, Geronimo and Titan. These blades are hot! Super light and Super Strong. Watch the video for more info and check out these sweet paddles.

We also have some new hotness from Bomber Gear, including the K-Bomb Octopod Skirt and the Bombshelter Exo Skirt!

Back in kayak fishing, our hometown mad scientist, Luther Cifers of YakAttack has been steady putting new products out and we've been steady stocking up. Cruise the YakAttack page for the latest and greatest, from his partnership with T-Reign to the newest track mounting gadgets.

We also got in a fresh stock of Astral Buoyancy's newest PFDs. Check our Astral page for new recreational, fishing and whitewater vests. There is even a sweet dog PFD.

And don't sleep on the Adventure Technology Exodus Fishstix Paddle. This thing is sharp! And it's camo.

We just re-stocked our Backwater Paddle Company Assault Paddle. This thing is beast! I keep finding new uses for it. Most recently I used it to break ice at my local honey hole. Check'em out, at $29.95, it's a sweet deal and it looks cool too!

Last but not least, we have Appomattox River Company Coozies in stock. Warmer weather is coming! Be ready to keep your beverage cool with the ARC coozie.

Well, that's it for now. But stay tuned, we have new stuff rolling in daily. If there is something you don't see in our inventory that you wish we had, send us an email or give us a call. We'll look into it. Thanks for stopping in and stay warm. The cold is almost over.

Oh, and Daniel would like to wish you a Happy New Year 2014 with our slick Feelfree mugs.