Blog

I started working at Appomattox River Company in May of 2012. That fall I had moved into a marketing/digital role and begun looking for ways to increase our brand awareness. Appomattox River Company already had a good name in the paddle-sports industry, and I wanted to find more people and draw them into the fun. I paddled some canoes as a kid, and I'd paddled a little whitewater, but there were so many long-time canoeists and whitewater paddlers in the company here in Farmville, that I decided to tackle a different scene.

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This past Saturday, on June 13th, we held our Demo Day here in Farmville, Va. It was a kayaking explosion. It is the one day out of the year when you can see and paddle almost any kayak, canoe, SUP, etc in the paddle-sports industry. All the vendors we stock show up on the island at Wilck's Lake Park and bring all their greatest products for you to test out. It's a heck of a good time.

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*This is dedicated to all those families who just want that one moment on that one day.

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Check out all the quality content coming from our community of paddlers, both whitewater kayaking and kayak fishing. Tune in, read up and get psyched. This is the Friday's Finds, where we seek to highlight some of the paddlers who call Virginia home. PaddleVa is about all of us. While some of the stuff shared in these posts will come from outside our waters, Virginia will always be the primary focus.

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